Create a dedicated page on your site

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Send marketing emails: A marketing email is an email that a company sends to its subscribers in order to meet their expectations: by informing them of current events, by offering them promotions or based on their behavior. If you regularly send a newsletter with your news, consider adding content related to sustainable development. You do not have to create the content yourself, you can, for example, offer articles written by another company that you find relevant. Emails are a personal approach to keep your customers informed of your activities. It is also an excellent way to share unique content with your target. Since much of what you share and publish will be available on various public platforms, email marketing is a great way to send a personal message to your customers. This could be in the form of a special report on one of your environmentally-focused projects or an algeria telegram database infographic on the impact your company has had since launching an eco-friendly campaign. The goal, of course, is not to sell your products but to provide relevant and interesting information for your target audience. That's the whole point of inbound marketing. Sometimes, consumers just want to know that you care about them and this helps maintain a connection with them.

Your website is the basis of your digital communication, this tool allows you to make yourself known and spread your message. We advise you to create a page dedicated to your CSR values ​​to share your actions and projects, already carried out, in progress or future. List your objectives, your actions and the way in which your audience can possibly participate. Consider this page as the showcase of your corporate values ​​and your commitments. Consumers will be able to go there to learn about your environmental ambitions and follow developments. In addition to sharing the link to your dedicated web page on your social media accounts, you can also share it in press releases for example. Communicate visually: With our smartphones always at hand, we view dozens of images and videos per day. We advise you to opt for visual communication: images or videos capture the attention of mobile users much more and help to get your message across. For example, you can give viewers a behind-the-scenes look at your CSR actions. You can also make more in-depth videos. By making it as easy as possible to share your content, you ensure maximum visibility of your messages. Reusing your content to publish it on various platforms such as Pinterest, Instagram and Twitter is also essential for dissemination. You can take a look at our article Marketing Video to understand the challenges of visual communication.