Here is an example of an Instagram Stories ad

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Here is an example of a Facebook Feed ad:

A Facebook ad for “Six Stories”
On Instagram, you can run paid ads that appear in your target audience's Instagram Feed, Reels, Stories, and Explore sections. Depending on the placement, the ad format varies.

:

An Instagram Stories ad from “lavani.jewels”
Similarly, you can run paid ads on other social media platforms to get your brand in front of your target audience almost instantly.

3. Audio streaming platforms
With millions of people listening to podcasts on music streaming platforms regularly, these platforms have become a lucrative space for advertisers.

On Spotify, you can run audio ads that play between songs or throughout podcast episodes. These ads can be accompanied by a clickable banner that redirects listeners to your website or a specific landing page.

Although Apple Podcasts doesn't actually allow you to run ads, you can sponsor specific podcast episodes.

This is becoming a popular method of reaching bulgaria phone number database audiences on almost all podcast networks, especially since many paying subscribers are exempt from hearing ads.

One big advantage of sponsoring a podcast? Your brand is more likely to reach that podcast's audience. It's harder for a listener to avoid your brand name if the podcast host mentions your products or services in a way that fits seamlessly with the rest of the show.

This type of advertising can also be less intrusive for the listener, which can help build long-term trust and positive sentiment around your brand.

Organic Marketing vs. Paid Marketing: Which is Better?
Neither organic marketing nor paid marketing is better than the other in all cases.

If you're looking for a "growth hack" that will give you immediate results, paid marketing may be the best approach. Keep in mind that getting a positive return on your investment (ROI) requires a lot of skill and nuance. And paid efforts in some sectors work better than others.

Organic marketing is a longer-term process.

If you want to build a long-lasting relationship with your audience and achieve sustainable growth (even if you stop investing money), organic marketing is the ideal option.

You can—and probably should—invest in both organic and paid marketing to get the best of both worlds. In many cases, the brand awareness and results you get from one effort can improve the effectiveness of the other. And vice versa.

For both paid and organic marketing efforts, take advantage of Semrush’s comprehensive suite of digital marketing tools to get real traction fast:

Backlinks are one of the most important factors that search engines use to rank web pages. The more links your site gets from other credible websites relevant to your niche, the more improvements you're likely to see in your SEO.

The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge the success of your backlink acquisition efforts.

And some metrics will help you analyze the domains you are selecting for outreach so you know you are targeting reliable, high-quality sources.

Let's get started.

Key Link Building Metrics
Link building metrics are used to track the health of your backlink profile, check the quality of the websites you want to get links from, and evaluate your outreach campaigns.

Let's explore four metrics to evaluate your link building efforts.

Number of referring domains and backlinks
The number of referring domains tells you how many unique websites link to yours at least once.

The number of backlinks shows you the number of links pointing to your site, including multiple links from referring domains.

See both in the External Link Analytics report .