How to reduce your customer acquisition cost by 61% with Inbound Marketing?

[tonmoypramanik]

Our customers and prospects have often spoken to us about growth and turnover objectives.

The objectives to be achieved by general management, marketing and sales are very frequently based on these two criteria to which we like to add the number of new customers envisaged.

However, even if we base ourselves on these three variables, we will be missing an essential piece of data to calmly approach the ROI part: the customer acquisition cost.

Reformulating the indicators, Ludovic and I like to talk about profitable growth and turnover as well as the cost of acquiring a lead, and therefore, a new customer.

If you find it too expensive to acquire a new customer, the following lines are for you:

How to reduce your customer acquisition cost?
The answer is two words: Inbound Marketing .
The studies are clear on the subject: leads generated by Inbound Marketing cost 61% less luxembourg email list than a lead prospected in the traditional way.

SLN Web - Inbound marketing agency - our method in 4 steps

While the answer can indeed be summed up in two words, its implementation takes time and requires mastering the techniques of attracting traffic, generating leads and transforming leads into customers.

Here's how to reduce your customer acquisition cost with Inbound Marketing.

1. Create a blog to attract qualified traffic
The ultimate goal of Inbound Marketing is to attract prospects who are interested in your products and services.

To do this, you need to provide a variety of content to your target audience so that they can find your website. One of the best ways to exist at best in the Google search engine is to create a quality blog.

By adding a blog to your website with useful, entertaining, engaging and value-added content, you attract a crowd of curious people directly interested in your business.

Since your personas do most of their research online, they will find you.

When you don't have to go hunting for prospects, you save energy, time and therefore money.

By attracting qualified traffic to your site, you no longer have to invest in sales forces that chain together meetings with poorly qualified prospects.

With Inbound Marketing, you transmit mature and qualified leads to your salespeople . You thus significantly improve their productivity and reduce your customer acquisition cost.

2. Create and optimize Landing Pages
One of the essential elements of a good Inbound Marketing strategy is a quality Landing Page.

The Landing Page is the web page where you want your visitors to go to fill out a lead generation form in exchange for a suitable reward.

Want an example? I suggest you click on the button below:

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As you can see, this page is not just another page on your website. A good landing page must contain 9 elements to be successful.

Keep in mind that the better your landing page, the more your visitors will convert into leads. This is a prerequisite for reducing your customer acquisition cost.

3. Create premium content offers
White papers, e-books, guides and other downloadable content offerings are documents that allow you to position yourself as an expert in your field of activity.

Be careful, white papers should not be confused with self-promotion. White papers are therefore not leaflets promoting your products.

These are documents containing useful, value-added information that helps your lead progress in their thinking and purchasing journey .

Your downloadable content informs your leads and supplements their knowledge on a field of activity that interests them.

Indeed, visitors to your website are looking for answers to their questions. Your white papers and other e-books are there to help them in their search for information.

White papers can be expensive to create. While a Tweet is 280 characters long, a white paper is, on average, about 15 pages long and requires a lot of writing.

However, even if it can be expensive to create, they only cost you once!

Once written, you can use your downloadable content over and over again . The better it is and the more it addresses a problem of your Persona, the more it will be downloaded.

By pairing your white paper with a quality landing page, you increase the quantity and quality of your leads. At the same time, you reduce your customer acquisition cost.

4. Invest in social media
Here's some shocking news: social media isn't really free.

Sure, you can open accounts for free, but you'll need someone dedicated to managing it and creating regular content to help drive traffic to your landing pages, blog posts, and your website in general .

While the cost is real, it is much more affordable than sending brochures through the mail or investing in a radio or TV spot. Social media is a great opportunity to generate leads and gain new customers.

Rather than opting for an outbound marketing strategy, by attracting people to you and deploying an inbound marketing strategy, you spend much less resources, time and money.