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Shortly after announcing its departure from social media, the brand launched the “You don’t have to go far to be somewhere else” campaign, alongside six new bath bombs accompanied by a curated Spotify playlist that reinforced the brand’s “anti” social media message.

Bath bombs are one of Lush's most iconic products, which is why the brand launched the celebration of World Bath Bomb Day every April 27th, to commemorate the creation of the greece phone number data product in 1990 by Mo Constantine , co-founder of the brand. Last April, Lush gave away 100,000 bath bombs to the brand's customers and promoted well-being in its community.

During this anniversary, the brand's traffic increased by 60% compared to previous weeks , a 108% increase in digital traffic and 18% in physical stores remained above average two weeks after the event, as the brand points out: Instagram has never had that effect on Lush.