Tips for creating branded content

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A clear example can be seen in American brands, which claim, according to a report published by Shareablee , that since they implemented this strategy among their ranks, the level of engagement with users has improved by 52%.

This growth has occurred across all social networks, but Facebook, Twitter and Instagram are the three social networks that provide the highest levels of interaction.

In terms of content, creating videos as a way of making content and messages go viral is the option that has gained the most followers and generated the most engagement.

As you can see, all branded content is mostly based on telling stories and creating relevant brand content.

Telling stories on the Internet is known as digital storytelling usa mobile phone numbers database and is closely linked to the entire brand content creation technique we are discussing.

For digital storytelling to work properly you have to be clear about what you want to say and how you are going to say it.

You need to know what you want to talk about and how that topic relates to your business.

In addition, you need to know the tone and person you are going to use to address the user, and of course, know which user you are addressing in order to better target your content.

Apart from these tips, there are other tips that you should keep in mind:

Don't be self-promotional and don't fall into self-promotion
Keep in mind that users run away from brands that only talk about themselves, so try not to be one of them.

Interact with users
Since it helps create greater engagement and, therefore, helps customer loyalty.

And you know what they say: one loyal customer is worth two.

Knowing how to listen
There is little point in reporting a lot of content if you don't really listen to what your audience is asking for.

You have to be observant and researcher and know the market trends and new user needs so that your content is always adapted to them.

Branded content examples: the best success stories
If after all this you still have doubts about whether branded content can help you in your business strategy, don't miss the best examples of storytelling in history.