The year 2018 has just begun and promises great opportunities for Brazilian companies. When used well, special dates can help you to explore them even further, in addition to strengthening your brand.
One of the fundamental steps is good planning. It is necessary to think about the campaign in advance, such as objectives, promotion, publicity, communication and means used for the commemorative date. In addition, it is also necessary to think about a plan for a possible increase in demand.
Select dates or periods that are truly connected to your brand, creating innovative and personalized actions. Knowing your audience well is also a very important step. The campaign should pique their curiosity and generate identification with them. Don't waste energy and resources on actions that have no appeal to your audience or company.
Planning and selection may vary depending on your budget. Social colombia phone number data media campaigns and email marketing are more cost-effective and yield good results. However, if you have the funds available, be sure to use videos in your campaigns, as they yield the best results.
At the end of the campaign, be sure to measure the results, evaluating the ROI (return on investment), increase in the number of sales, reach and audience interaction.
The campaign doesn't have to be aimed solely at selling. Strengthening the relationship with the public, generating brand awareness and values are also great purposes.
The periods of Christmas, Mother's Day, Valentine's Day and Father's Day are the ones that move the Brazilian economy the most, in that order. But, in addition to these, there are other very important dates for commerce, such as Easter, Children's Day and even some foreign ones, such as Black Friday and Halloween. And many others that are important for certain audiences. Here we have separated some important dates that you can use.
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