93% of online searches happen on Google

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SEM (Search Engine Marketing): Exploiting Search Engines and Positioning
SEM is a skill that a digital agency for companies must have, if it aims to position itself and its clients in the top positions of searches on search engines. The data speaks for itself:

75% of users who use it do not go beyond the first page
This makes it clear how essential it is to be at the top of user research by exploiting the possibilities of SEM.

SEM Objectives: This activity is the marketing process that aims to achieve russia phone number lead visibility in search engines through both free traffic (SEO: search engine optimization) and paid traffic (SEA: search engine advertising). Both strategies aim to generate leads and traffic on the company's website or e-commerce.

A digital agency for companies will structure a strategy that can use both methods to achieve this fundamental objective.

Social Media for brand visibility
Today, even companies must have a strong presence on social networks , because each age group has a reference social network. In fact, each user carries out research on social networks during the purchasing phase, to evaluate their reliability and the opinion of others who have already purchased.