3 OF 30 MARKETING LESSONS
Demand a budget to make mistakes.
At LACLAVE we always tell our clients that it is worth trying new things even if it means they go wrong.
Not doing so could mean missing an opportunity that could change everything. But that requires an investment. Sometimes very small, and sometimes not so small.
Marketing departments should have a list of albania consumer email budget allocation to test the new without the accountability of a positive ROI.
This assignment will allow marketing teams to dare to take actions or implement strategies that will distance them, miles ahead of their competitors.
Do you think I'm exaggerating?
So let's take a look back and think about the benefits obtained by the brands that were the first to bet on any of these things: co-financing television shows or films in exchange for their products appearing, creating a website, launching a search engine campaign, using email to send advertising, creating a social media profile, automating marketing and sales processes, implementing an Inbound Marketing strategy... need I go on?
Today, all of this seems normal to us and is part of our daily lives. But these are things that appeared suddenly and the marketing teams that bet on them were right and successful.
They dared to take the risk of being wrong and of their efforts and money being in vain. But they were right. Success is rarely accidental.
