Popular promotion tools in online marketing

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For the sake of completeness, I will tell you about the main tools for promoting a company in digital marketing. The classification is conditional and on the Internet you can find dozens bahamas telegram number database of examples of a slightly different distribution, this is purely my vision.

A digital product can be a website, an application, a video, infographics, a social media account, and much more. In fact, it is a means of conveying information to the user. The media can be different - an Internet resource, a digital panel on the street, your smart refrigerator, etc.
Native Promotion — embedding product advertising into feature films, videos, games, blogger interviews, etc. The medium can be a PS game, a message on your Smart TV, or any other.
Popular online promotion tools
SEO is a set of works to raise your resource in the search results of Google or any other search engine.
Paid Advertising - Paying to display your message on third-party resources through AdWords, Bing, Facebook, teaser system or any other.
Affiliate marketing is the payment of a reward to a partner for attracting a client. Often paid as a percentage of the completed sale. Affiliate networks are often used on the Internet to find such offers.
SMM — work in social networks, promotion of your pages and content on Facebook, Tik-Tok, Instagram, Youtube and many other systems. Social networks are the main distribution channel for viral marketing.
Email marketing – sending letters to your own and partner databases.
Content marketing is the promotion of the desired message through different types of content: pictures, videos, educational books, online tests, etc. Third-party resources are often used for promotion: YouTube, Pinterest, Soundcloud, etc.
PR/ORM direction — creation and management of reputation on the Internet. Work with forums, review sites, aggregators, opinion leaders, etc.
Product marketing is the use of product characteristics as a channel for interaction with the user. Examples: landing page, push notifications, interfaces, application functionality.
Chatbots are programs for working in messengers Telegram, Facebook, Slack and others. Often the main task is to help the user in finding information or automate routine tasks.