WhatsApp is the most popular messaging app in the world , with a total of 2 billion active users and an open rate of up to 98% . There is no doubt that WhatsApp has undisputed marketing potential. The app allows you to send mass personal messages (with the WhatsApp app), and marketing messages (through the company app, WhatsApp Business).
WhatsApp allows you to send two types of mass messages : personal messages (through the WhatsApp app) and marketing messages (through the WhatsApp Business app). Personal messages are the main use of the application, but more and more companies are choosing WhatsApp marketing as a tool for their campaigns . The important thing in these shipments is to respect the rules for marketing messages indicated by the platform. We will tell you all the keys to sending your messages and the regulations below.
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How to send mass messages on WhatsApp
The WhatsApp app, intended for personal use, allows you to germany telegram data send mass messages through broadcast lists , to a maximum of 256 recipients.
So, how to send mass messages on WhatsApp? To do this, you just have to:
Enter the WhatsApp app. If you haven't downloaded it, it's available for iOS and Android.
Look for the tools menu: there are 3 dots located at the top right of the screen
Select the "new broadcast" option. Your list of saved contacts will then appear.
Select the contacts you want to include in your broadcast list.
Click on the green tick.
You can now send mass messages on WhatsApp!
How to send mass messages on WhatsApp Business
Although WhatsApp and Meta (the company that owns it) have a primary focus on personal messaging, sending WhatsApp bulk messages is a common practice in a digital marketing strategy and especially in WhatsApp marketing . With WhatsApp Business, you can send bulk messages for business purposes, which it calls marketing messages . Typically, this WhatsApp bulk messaging is intended for prospects.