By applying the 4 Ps of Marketing (Product, Price, Place, Promotion)

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You can do this by conducting a digital competitive analysis . The outputs will help you understand your competitors’ digital strategies, allowing you to build on your strengths, minimize your weaknesses, and drive growth.

You can do this as follows:

By determining the types of competitors
By profiling your competitors' target customers
Using analysis frameworks such as SWOT, Porter's Competitive Forces
There are many great tools like SEMRush, Brandwatch, Ahrefs costa rica telegram data and BuzzSumo that can help you do your analysis.

Understanding your competitors provides insights that will help you create a benchmark to evaluate your performance and create new opportunities.

9) Share and Network
With the digital marketing industry moving at such a fast pace, it’s important to build a network of peers that you can reach out to and join in on discussions. It can also be helpful to connect with or follow industry leaders to gain insights and advice in different areas.

So when you come across an interesting or informative article or news story, share it with others on your team or within your company and ask them to do the same. Using social media networks like LinkedIn or Twitter, you can showcase research or articles that your network or groups might find useful.

You can start a conversation in the community forum on DMI , or consider submitting something you've written for publication in the knowledge library.