—Oli Gardner, co-founder of Unbounce

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What is a pop-up for?
According to Optimonk , the best pop-ups achieve 42.35% conversions . Not only that, but they help you improve communication with visitors and collect very useful data that you can use in your marketing strategies to retain customers.

There's a reason they're such a popular marketing tool. Yes, you'll see brands like Nike, Shein, Spotify, and Samsung using them, but more and more SMEs and entrepreneurs are using them, especially in e-commerce .

Here's how some brands use them:

USE DESCRIPTION EXAMPLE
Lead capture They collect information in exchange for a free resource. HubSpot embeds them in relevant blog posts to ask for email addresses in exchange for ebooks.
Promotion of offers Highlight discounts, sales or special promotions. Clothing stores like Shein offer discounts for first-time purchases.
Notifications They report on updates, policy australia telegram data changes or relevant news. Changes to the terms of service of an app like PayPal .
Confirmation of age They verify the minimum age required to access the content. Widely used in liquor stores ( Heineken ).
Surveys and feedback They ask for user feedback on their experience. ContentFly asks the user to rate the article they just read and leaves room for comments.
Social proof It appears every time a purchase is made on the website. It is especially used in Black Friday campaigns and special promotions to encourage purchases ( OptinMonster ).
The good thing is that to use them, you only need WordPress plugins or Shopify and PrestaShop add-ons. Plus, they are compatible with Google Analytics and many marketing platforms like Brevo , easily integrating with the best pop-up services or integrating them natively.

Types of pop-ups that work best
1. Modal pop-up (middle window)
Also called a “lightbox,” it is a box that appears in the center of the screen and obscures the main content of the page.