Every e-commerce needs new contacts , the so-called leads , to be able to cultivate an ongoing relationship with them through targeted promotional communications, created ad hoc, based on the characteristics and purchasing needs of each lead.
To acquire a valid Lead Generation it is therefore necessary to group names and obtain their data, which are used to plan a conversion funnel . The user who visits a website should first become a lead and consequently a buyer or even better a loyal customer .
Although marketing campaigns for B2B and B2C are almost the same, austria whatsapp number list before starting to plan any strategy it is a good idea to clarify the differences between B2B and B2C .
In B2B marketing campaigns, it must be taken into account that the customer is a company which, upon seeing an online advertisement sponsoring products or services, might make a purchase only if this meets its professional needs .
The company does not do any kind of word of mouth, it would never contact the competition to recommend the product or service seen on an ad or directly on an e-commerce.
The motivation that drives a company to buy something online is always to improve its profits .
In B2C marketing campaigns , however, the user who sees the advert could be the end customer of the e-commerce, but could also recommend that purchase to another person, through word of mouth which almost never occurs in the case of B2B.
For the consumer, the motivation to purchase is often of a personal nature : with what he buys he wants to improve his life or recommend such an improvement to someone.
The online purchasing process that occurs with B2B and B2C is therefore different.
B2B client companies often research their potential purchases, looking at reviews and exploring alternatives to help them decide whether or not to buy the item for sale.
Since the budget of companies is set by various stakeholders involved, the timing of companies ' purchases is almost never quick, but rather tends to be prolonged over time.
The individual B2C consumer , on the other hand, is a customer who often wants to have all the information about his possible purchase immediately, he wants to convince himself to buy through reviews and comparisons with other similar products or services. Unlike the company, the consumer could make a purchase at any moment.
