The importance of the company page

[billal hossen]

By default, LinkedIn presents a list of network updates when a user logs into their profile. This is a goldmine of professional marketing content.

Start building your authority through a constant stream of relevant information appearing directly on your LinkedIn connections' homepages.


Create your LinkedIn group

LinkedIn features a large collection of online groups. For many, joining and participating in a LinkedIn group is an easy way to build authority through comments and discussion posts.

For the experienced professional who is willing to put in the time, creating and nurturing your own online group can pay off big in terms of visibility and buy-in… if you do it right.

The real benefit of having your own group is the free email as a broadcast tool included with it.

In the company page management options, there is a "send an announcement" function. LinkedIn thus provides a simple and free method to send emails to your group members.

And speaking of emails... you can send email newsletters to your contacts.

The Compose Message feature in your inbox has a unique way to customize your LinkedIn contacts based on the geographic area and/or industry you want to reach; you can enter up to 50 people for each message.

Sending these informative messages divided by sector is of great importance to keep your contacts updated.

More and more companies are discovering that their LinkedIn Company Page is a powerful and effective way to nurture leads and increase sales. 50% of LinkedIn members are more likely to purchase from a company they are connected to on LinkedIn.

What is the reason for this favorable predisposition? First of all, the context. When people visit LinkedIn, they believe they are in a professional environment. They actively seek ideas and content that can help them be better professionals, they are interested in new products and services, industry news and career opportunities.

The value of LinkedIn is that it offers many powerful tools greece telegram data to fuel your business and make it more effective.

Your company page should be a compelling space dedicated to your organization. Start by proposing what you want your visitors to know, think, and feel when they visit your page.

Add a description of your business, your goals and your specifics.

Google indexes business pages, which means your page becomes a tool to strengthen your company's position in organic search results. The results show the first 156 characters of your business description. Include the most important information there.