How to create the best landing page for your Facebook ads

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Article updated 3 years ago by NewsMDirector
How to create the best landing page

The best landing page is one that achieves the objectives for which it was created: converting your visitors into customers .

One of the models for creating the best landing page involves a two-stage scenario:

TABLE OF CONTENTS
1.- An internal reflection to create the best landing page
2.- Put yourself in the visitor's shoes
1.- An internal reflection to create the best landing page
The process of building a landing page must begin with a proper reflection on the objectives cyprus whatsapp number data you are pursuing and what you must take into account to achieve them. In this phase you will have to answer the following questions:

Define your goal clearly and unambiguously . What exactly do you want to achieve from your visitor? Set a single goal. You want your visitor to buy, download, register, etc. And eliminate everything that distracts the visitor from that specific goal.
Pay attention to the technical aspects so that all the elements you use must help the main objective. To do this, you must eliminate all types of elements that slow down the loading of the landing page.
To create the best landing page, the design must be functional on any mobile device. That's why you should use a responsive layout that adapts properly to all formats.
Set up a schedule of comparative tests that allow you to improve all aspects, from design to content, without forgetting factors such as the number of fields in the form or a call to action that encourages clicking on it.
In the case of landing pages generated to cover Facebook ads, it is important that both elements, ad and landing page, are in tune .
2.- Put yourself in the visitor's shoes
Once you have made the first reflection, it is essential that you put yourself in the place of the visitor, the user who has clicked on the Facebook ad, to try to figure out how to give them what they want.

At this point you should start from the ad itself that is shown on Facebook to create the best landing page.

Create the best landing page for Facebook ads

As you can see in the example, the headlines match exactly. In addition, the rest of the landing page message highlights messages that appear in the ad. In fact, even the image, being totally different, maintains coherence with the main message: “ Dare to dare .”

Based on this coherence, to create the best landing page for a Facebook ad you must take into account the following factors:

Start with a headline that stands out , telling the visitor that they are in the right place to solve their problem or get what they are looking for. The headline should always include the keywords.
Images on landing pages are usually quite large but proportionate to the text and should complement it.
When a form needs to be added, it should be as brief as possible and not ask for more information than necessary . Quick action is what is sought. No one likes having to fill out 20 fields to get something.
The call to action (CTA) must be clear . It clearly explains to the visitor what you want them to do. It is advisable to put the text in a larger font, a different color or, even better, in the form of a button. And the user does not have to search for it! The CTA must stand out like the “ I dare ” on the example landing page.
The text of the message should be clear, simple and persuasive . Use keywords with the benefits that the user will obtain by carrying out the requested action, and if it is in bullet points, even better. Also, as far as possible, avoid the need to scroll.
Landing page users are looking for security when giving out their data or making online transactions. Show different ways to contact the company , whether it's through postal addresses or your social media channels.
Ultimately, the recipe for creating the best landing page is: less is more . However, you need to know which elements are essential and which are superfluous. And in the case of a landing page for your Facebook ads, you need to avoid the visitor feeling lost by contradictory messages between one element and another. The visitor should feel that the landing page is an extension of what caught their attention in the Facebook ad .

Remember that with MDirector Landing Optimizer you can create optimized landing pages for desktop and mobile in just a few minutes, easily and without the need for technical knowledge.