What can companies do in the metaverse?

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The metaverse is currently attracting a lot of investment and its future potential is immense, according to estimates and projections on the size of the market in the coming years. According to research by the international consulting firm Analysis Group, within a decade the metaverse could contribute 3 trillion dollars, 2.8% of the world's GDP.

According to Gartner, by 2026, 25% of list of find your cell phone numbers people will spend at least one hour a day in this environment and, according to Statista, the current market size is close to 47 billion dollars in 2022 and is projected to reach 679 billion in 2030.

In this context, we are seeing how many companies are already integrating this tool into their strategies. They do so not only as experiments, but also as new lines of work in which we see a clear commitment to the metaverse as a new space in which to generate engagement with very diverse objectives.

Here's what brands can do within the metaverse:

1. Increase awareness with new audiences
Connecting with Generation Z is the big challenge for many brands. How to be relevant and use the communication codes that reach them is a common challenge that all companies will face sooner or later.

2. Generate cross traffic from online to offline environments
The integration of the physical and virtual worlds is one of the fundamental pillars of the metaverse. For this reason, companies are exploring journeys that naturally combine these two worlds and generate omnichannel experiences, in which each environment has its role.