Direct marketing: the Digitaleo glossary

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Did you know that the average reading rate for an SMS is 95%? And that the opening rate for an email is 26%? The different direct marketing channels are essential to your local communication. Whether it's RCS , voice messages , marketing emails or other, direct marketing is a vector of traffic on your platforms and your establishments. It also allows you to control your brand image.

At Digitaleo, direct marketing is at the heart of our promise. Since 2019, our platform has brought together all the levers of local marketing , including direct marketing. But what is it really? To turkey phone number library master it, it is important to know its key definitions. You will find them in this article.


1. Targeting
2. Clickers
3. Call-to-action
4. Emailing
5. Intentionists
6. Landing page
7. SMS Marketing
8. Template
Conclusion


direct marketing lexicon targeting

1. Targeting
Targeting refers to the specific selection of a group of people or businesses that are likely to be interested in a particular product, service or offer. The goal is to maximize the effectiveness of marketing campaigns by directly reaching the most relevant individuals or market segments. Targeting can be based on various criteria such as demographics, purchasing behaviors, preferences, location etc.



2. Clickers
Clickers are individuals who have interacted with online content such as an email or a landing page, for example by clicking on a link , an advertising banner, or any other interactive element. These interactions make it possible to track user behavior on the Internet in the face of direct marketing campaigns.



3. Call-to-action
The call to action (CTA) translates into French as a call to action button. It is a visual element that can be clicked on , which redirects to another web page, generally a commercial offer or a contact form.



emailing lexicon direct marketing digitaleo

4. Emailing
Emailing is a technique that uses electronic mail as a communication channel to send promotional messages, information, commercial offers, or any other relevant content to a list of subscribers or potential customers. The objective of emailing is generally to engage the recipient , promote products or services, inform about events or updates, and ultimately to encourage specific actions such as purchases, registrations, or downloads. Emailing is the champion of digital campaigns : in fact, on average, for $1 spent, a company earns $38, or an ROI of 3800% 1 .



5. Intentionists
Intentionists correspond to a marketing profile for which a high probability of imminent purchase has been detected . It is also a criterion used to target the recipients of a direct marketing campaign.



6. Landing page
A landing page is a web page specifically designed to receive traffic from an external source, such as an advertising campaign, a marketing email, or a shared link. The main objective of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as filling out a form, making a purchase, downloading content, etc. It also allows, in the context of an SMS campaign for example, to extend the number of characters allocated and therefore to complete the remarks.



sms direct marketing digital lexicon

7. SMS Marketing
SMS marketing is a direct marketing strategy that uses text messages (SMS) to send promotional communications , special offers, alerts, or other marketing information directly to users' mobile phones.



8. Template
A template is a pre-designed and structured model used as a basis for creating visual content such as emails, web pages, ads, etc.



Conclusion
Now you have mastered an overview of the different definitions of direct marketing . Enough to better understand how it works and make you want to dig deeper. That's good, we offer you a complete glossary of 34 definitions to deepen your knowledge.

Start or continue to develop your local communication by equipping yourself with a tool like Digitaleo and launching various direct marketing campaigns .