Once you are familiar with sending to multiple lists, you can move on to the next step .
As an email marketer, you'll likely find yourself with a database containing a large number of different contact lists . This is fine for most communications. Announce a ghana business email list new feature of one of your products, for example, and you can send a message to everyone who has purchased that product. But what should you do if the same campaign interests contacts on multiple lists?
Emailchef allows you to attack your targets surgically!
This is where list segmentation comes into play . One of the strengths of email marketing is the ability to segment lists. This means profiling users and dividing them into categories based on personal characteristics, such as taste, purchase frequency, language, and more. This allows you to send even more personal emails that transcend single lists.
And it works. Email marketing campaigns have 14% higher open rates compared to non-targeted promotions.
Differences Between Contact Lists and Segments
List Segments
Emailchef allows you to create segments after selecting your lists
Getting leads for your email marketing is demanding. Once you've got them, you really want to keep them informed on an ongoing basis about your offers and news. You'll also want to continue editing your list, maximizing its value, and building repeat customers!
But there are a couple of things to keep in mind.
First , think twice before sending emails to an entire contact database or to lists that are large and heterogeneous. Some subscribers who have no real interest in the offer will unsubscribe. But if the message is only addressed to groups of readers with similar characteristics, the reaction will be positive.
Second , there's a reason we talk about groups rather than a single group. Sure, sometimes you'll need to do highly targeted mailings that only reach a list of users with special characteristics – and sometimes even a single person, such as an automatic renewal reminder.
Generally, you won't have the time to create specific content for each of your different lists anyway . But you can send newsletters to a selection of contacts with shared characteristics that will make your message particularly relevant. This selection, which can contain contacts from different lists, constitutes a "segment" . With Emailchef you can create as many segments as you need. We'll show you how.
The difference between contact lists and segments at a glance:
Lists are groups of contacts that you import directly from an external source;
Segments are sub-lists that you build from a set of lists , extracting only the contacts that meet certain characteristics, such as country of origin, newsletter subscription, registration date, etc.
The Advantages of Sending Emails by Segments
Imagine a hotel in Paris is collecting customer contact data, splitting it between those who speak French and the rest. They have two lists: one for French content and one for English content.
Now imagine that the hotel wants to make a last-minute offer to all customers, with the purpose of tempting them to make another reservation. The hotel would use Emailchef to create three segments :
Occasional French Clients
Regular French customers
Regular Non-French Clients
Each segment would receive one of two newsletters : a newsletter in French for the first two groups; or a newsletter in English for the third group. The hotel would only have to send the campaign twice .
Thanks to the segments it has created, the hotel does not need to do anything else . By intelligently dividing the initial lists, the hotel has been able to reach its audience quickly and efficiently .
Segmentation has allowed the hotel to:
Personalize the audience of your communication;
Send a newsletter according to your own schedule;
Create a targeted campaign with limited effort and high precision.
Not sure how to proceed? Our team can help you manage your email marketing efficiently. Feel free to ask for help . Get started by watching the tutorial below .
Segment and Send Easily with Emailchef
At Emailchef, we really want to make it easy to create segments from contact lists.
Why and How to Segment Your Email Marketing with Lists
Once you're familiar with using segments , you'll find that continually creating separate lists feels outdated. A few lists are enough to build flexible, highly personalized contact segments and reduce the risk of sending the same message to the same person when email addresses have been loaded into multiple lists.
Emailchef will never send a message multiple times to the same email address in the same marketing campaign.
Need some inspiration before you start targeting? Find some ideas here .
