7 real examples of how to use Fear of Missing Out (FOMO) in advertising

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Rajuvnj45
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7 real examples of how to use Fear of Missing Out (FOMO) in advertising

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7 real examples of how to use Fear of Missing Out (FOMO) in advertising
Advertising is not easy. It is very difficult to convince a person to buy your product in an age where an average customer sees 4000 to over 10000 advertisements a day . This has created a lot of problems for advertisers and marketers as customers have started using ad blockers to stop seeing irrelevant and annoying ads. Approximately 48% of customers use ad blockers because they say they see too many ads:


If you have some experience in advertising, you can find ways to stand out from the crowd by creating personalized ads that your audience can engage with. Using Fear of Missing Out (FOMO) in advertising is one of the most used techniques in today's advertising and marketing world.

If you're not yet familiar with the concept of Fear of Missing Out in advertising, the 7 examples below will show you how powerful it is and how to implement it.

But first…

What is Fear of Missing Out in Advertising?
Fear of Missing Out (FOMO) is a phenomenon where people are afraid of kenya phone number list missing out on something that other people might be enjoying. One study defines it as follows:

“The uncomfortable and sometimes overwhelming feeling that you are missing out on an opportunity, on something that your peers are doing, know, or have that is better than what you have.”

It is used in advertising to incite fear as a form of persuasion, so that the audience takes action. And it works. A study has shown that 69% of millennials experience FOMO, which is why they decide to learn about, share and participate in the content in question. More than 60% of millennials have said that they make purchases based on FOMO.

Examples of Fear of Missing Out in Advertising
The following 7 examples of Fear of Missing Out in advertising will inspire you to know how to use it in your advertising campaigns and see immediate results.

1. Available stock
Showing how many items you have available is one of the best ways to generate FOMO. A product that is in limited stock is perceived as a high-quality item and people will want to buy it so they don't miss out on what others are using.

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Here is an example :


When people see that a product has limited stock, they are afraid of missing out on it, so they decide to buy it. However, according to Sungho Park , product scarcity works best with perishable and time-limited products. Hotel rooms are a perfect example of time-limited products.

Here's an example from Booking.com:


You can't afford to be without that last room, can you?

2. Countdown
Using a countdown is a great way to highlight scarcity and get your traditional products to be time-limited. You've probably seen countdowns on many websites, even online stores. This is one of the best ways to induce Fear of Missing Out.

Here is an example of what a countdown should look like:


A study has shown that countdowns increase sales by 30% . Using countdowns on exclusive products is a great way to increase conversions and sales.

3. Reviews and testimonials
Reviews, ratings, and testimonials create a huge Fear of Missing Out. Positive reviews show that people are enjoying your product, and this creates a fear in potential buyers that they are missing out on the benefits that others are enjoying.

This is why 72% of customers don't take action until they read reviews and testimonials from other people.

Here’s an example from Amazon. A product that has over 27,000 customer reviews means it delivers what it promises, so it can trigger FOMO in someone who values ​​reviews:


The more reviews you have, the more attractive your product will be to potential customers.

4. Social demonstration
Reviews and testimonials are a great type of social proof, but there is another type of social proof that is being widely used as a Fear of Missing Out advertising. Showing purchases your website has received via a notification is an ideal type of social proof that produces FOMO instantly.

Here's an example from Trust Pulse, a company that helps businesses display this type of instant notification to visitors:


In fact, we have almost the same functionality as TrustPulse, but we'll let you decide which one best suits your needs.

Booking.com also uses this technique. In this case, it mentions how many bookings a specific hotel has received in the last few hours to encourage people to take action:


When visitors see that people are buying a product, they will immediately want to buy the same products so that they don't get left out.

5. Early booking discount
Giving discounts to the first 100 customers is another FOMO technique widely used by advertisers and marketers. It is mainly used for events and conferences.

Here's an example:


A study has shown that early booking discounts are one of the most effective and well-
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