2. Personalize messages
We’ve already talked about how text-based communication is going to get much more personalized in 2024. Our experts shared a few tips on how to accomplish that for your own brand.
“If you’re already active on SMS, I have a tip for you to increase campaign revenues by 24%: follow-ups,” suggests Soma.
He continues, “Laser-targeted follow-up messages sent to people who engaged with a campaign but didn’t purchase works for Recart clients perfectly. We ultimately see follow-ups engaging 1.7% of total recipients to drive 24% of the total campaign revenue. You can read how to replicate the strategy here.”
Lemzy says that “keeping track of key kuwait email list customer information in your CRM, such as purchase history, browsing history, and demographic data, and using it in your text marketing campaigns, lets you send more relevant messages to each customer.”
And here’s Phillbrick’s tip: “Think of it this way – would you give something as personal as your phone number to a brand that you’re not all that fond of? Knowing this, brands need to ensure that every bit of information they send to their customers will truly be relevant to them, which in turn will maximize customer loyalty, engagement, and of course sales.”
Jason says you should “strike when the iron is hot and make your offer as juicy as humanly possible. SMS has 98% open rates and on keyword replies, I’ve seen click-through rates as high as 80%…. (NO JOKE.) This means you should be throwing everything at them to give them your phone number, the moment they do, give them an offer so good they simply cannot refuse.”
4. Analyze your results
Every SMS marketing campaign will perform differently, even when all of them are for the same brand.
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