Ensuring that bestsellers are used with complementary products

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Besides helping online stores increase their average order value, product bundling can also be an excellent way to sell less attractive or end-of-line products by bundling them in with bestsellers.

Brands may decide to leverage different product bundling strategies for multiple reasons, including:

Offering attractive discounts on more expensive items, increasing customer satisfaction in the process
Selling products with upcoming expiry dates or those that haven’t done well on the market
6 common product bundling examples
There’s no shortage of ways to bundle products, and there’s no one-size-fits-all solution that will work for every business out there.

Each company is different and india email list requires a unique approach. To find the right one for you, think about your business’ size, industry, and goals. It’s also smart to focus on your customers’ needs and test bundling options to find what works best.

Remember that no matter what you’re selling, the bundles need to make sense. For instance, for a retailer that’s selling beauty products, it’s better to bundle a shampoo with a matching conditioner from the same line rather than trying to bundle the shampoo with a foundation brush.

Let’s take a closer look at some of the most effective product bundling strategies!

1. Pure bundling
Pure bundling is a type of product bundle where the products or services that make up the bundle are not available for sale separately. In other words, the items that constitute a pure bundle are only sold together.

Examples of products that are typically offered in bundles and are almost never available separately are one-time-purchase items and multipart sets, like a curling iron with several detachable wands.