Screenshot of Campaign Influence ROI example

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own record in our Salesforce account and walk you through the data!

There’s no better example than showing you your own journey.

Let’s say an Opportunity closes for £100,000. I convert the Lead into a Contact, Opp, and Account which automatically associates the Lead with a Contact Role, win!

But look at what happens. The Opportunity has the Campaign denmark phone numbers Influence ROI calculated on the object (because we put it there). It’s leaning on our model to work out how to spread out the revenue across the campaigns! Let’s say an Opportunity closes for £100,000. I convert the Lead into a Contact, Opp, and Account which automatically associates the Lead with a Contact Role, win!

Screenshot of Opportunities back-end

Screenshot for illustrative purposes only



Screenshot for illustrative purposes only

Screenshot of the back end of Campaign Influence

Screenshot for illustrative purposes only

If this Opportunity closes, it means the revenue will show up in B2B Marketing Analytics reports tomorrow and any revenue that has been nicely distributed to each campaign will be added to the total on the multi-touch campaign attribution reports.

I can’t show you these reports in our account because it’s sensitive information. But I can show you dummy data for what it would end up filtering into: