No longer do you need coding or developer experience to create effective Marketing Cloud Account Engagement landing pages and emails. Using Account Engagement's designated Builder feature, we'll explain some best practice tips and tricks to make the most of your landing pages and emails.
Corina Gorodetchi
Corina Gorodetchi
2 mins
3D eBook cover with text Coding Best Practices Email & Landing PagesFree ResourceDownload now
Historically, Marketing Cloud Account Engagement (formerly Pardot) users have relied on coding or developer experience to effectively create landing pages and emails. However, with the introduction of Account Engagement’s Landing Page Builder and Email Builder, this is no longer the case.
While custom coding is still, of course, an option, some clients don’t always know the differences and benefits between using Account Engagement’s designated Builder feature and custom coding, how to make the most of each option, and what they should keep in mind when using either one.
If everything just mentioned sounds like something you’ve been denmark phone code pondering yourself, then you’ve come to the right place! We’ve put everything we know about Account Engagement landing pages and emails into one place, with our Best Practices for Developing Marketing Cloud Account Engagement Emails & Landing Pages eBook.
What’s in the eBook?
The eBook is made up of two main sections: developing emails and developing landing pages. Within each section, you’ll find a guide explaining the differences between Account Engagement’s Builder feature (i.e. Email Builder or Landing Page Builder) or custom coding, which method you should use depending on what your objectives are, and best practice tips to keep in mind during the development phase.
Screenshot of ebook cover
At a glance, here’s what you’ll find inside:
Introduction
Developing landing pages in Account Engagement
Landing Page Builder vs custom code
Best practices
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