Professional life is made up of changes, new perspectives and innovative projects aimed at one goal: growth. Digital developments push professionals to constantly seek new solutions to improve themselves. What if you, too, took advantage of new resources to grow your business and your employees? To do this, have you considered a LinkedIn company training course?
For several years now, new prospecting and sales techniques have been emerging thanks to the rise of social media. In B2B, LinkedIn is the most popular platform for finding new clients, developing your brand image and building a reliable and solid professional network.
Today, in this article, find out why you should invest in LinkedIn company training and train your employees and salespeople on this great tool, to boost your business or give it a new lease of life.
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To prospect, what do you do? Do you buy lists of phone numbers or emails mobile phone number database australia and send your salespeople out to do cold prospecting? Have you set up a relevant prospecting plan ? And how do you recruit? Do you access public market offers and spend a lot of time looking for the ideal candidate? Know that there is a great tool, which will change the professional habits of all your employees, on every floor of your company: LinkedIn. How? 'Or' What? This is what we will see here by detailing the possibilities of LinkedIn, its advantages in business and how this social network can boost your activity.
a- What is LinkedIn?
LinkedIn is a social network focused on professional life. Founded in 2003, the platform was initially a network where people posted their CVs. With only a few thousand members worldwide at its inception, LinkedIn has seen its population gradually skyrocket to reach 660 million users to date (source: LinkedIn Key Figures )!
Much more than just an online CV host, LinkedIn has been able to adapt to demand and has implemented many features that have won over users. Complete and interactive, LinkedIn is a social network where everything is possible professionally:
Finding clients;
Recruit;
Finding a job;
Promote your business;
Organize events;
Etc.
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There are several offers available on LinkedIn. You can opt for a basic account, i.e. free, with basic features. To be effective for your objectives, this type of account requires knowledge of certain scenarios in order to make the most of its resources. You can also choose one of the LinkedIn Premium subscriptions, i.e. paid:
Sales Navigator , which allows you to laser-target your target customers and generate leads;
Recruiter Lite, which allows you to recruit talent by accessing the hidden market;
Job Seeker, for those looking for work;
Business, which allows you to expand and solidify your professional network.
The potential of LinkedIn is simply immense!
b- Employees and LinkedIn
With LinkedIn, everything is possible! All levels of the professional sphere are represented and the diversity of the network creates fertile ground for all companies. Involving your employees in the use of this tool will undoubtedly transform your activity in a positive way.
With Sales Navigator and a real LinkedIn prospecting strategy, your salespeople will be able to generate qualified leads, transform them into prospects and then into customers . The great advantage of LinkedIn is the ease with which it is possible to contact decision-makers directly. No more bombardment from the secretary who blocks the entire prospecting process. With LinkedIn, your sales reps can start the conversation directly with the right people.
With Recruiter Lite or Recruiter, your company's recruiters and HR managers will be able to capitalize on their use of LinkedIn by finding the best talents, those who will add value to their activity.
The Business Plus account will be a great asset for developing your network, forging new alliances and having new avenues of reflection for the development of your business.
LinkedIn Premium or other tools are just tools. They are nothing without engaged employees, a methodology, a strategy, and trained employees. In my support or training, I focus on supporting the paradigm shift, removing blockages for employees, training them to integrate the LinkedIn tool into their daily lives so that it is not just another tool, but the evolution of their profession with today's tools.
