Secondly, if you’re in the middle of a PR crisis, you can british whatsapp number track how (or if) the sentiment towards your mentions changes over time and measure the success of your PR crisis management strategies. Thirdly, it can save you from a lot of trouble if it’s highly important for your business that all companies you collaborate with have a very positive brand reputation. This is something you can easily track within Determ.
Read Social Media Sentiment Analysis: A Guide
Sentiment analysis as an important feature in crisis management tools
4. Use automated actions
If you’re dealing with a large number of mentions on daily basis, it can be hard to figure out which ones you should track to be sure that you’ll react to a potential crisis on time. This is where automated actions can help. Automated actions are pre-set rules you can use to automate the process of assigning tags and sentiments to your mentions. Sounds complicated? Here’s an example to clarify.
Since we’ve mentioned D&G, remember 2018, and their huge social media flop which ended up in enormous financial loss and serious damage to their brand reputation? Let’s recall.
