The logic here is pretty simple, the more information you have about your target audience, the better equipped you are to deliver relevant messages to those who may eventually become your consumers.
Get to know your users through audience insights in Facebook Power Editor
Audience statistics in Facebook lesotho business email list Power Editor are a tool that today serves multiple advertising brands around the world; the social network, in this case, provides your brand with relevant details about your targets , from purchasing behavior to socio-demographic details.
So the formula here works for both those who want to sell fashion clothing and those who sell automotive accessories. This function within Facebook's Power Editor will allow you to find out how many people live near the point of sale, see their interests or analyze their purchasing behavior (whether online or offline).
In fact, the tool gives you much more precise user details and combinations that may be much more useful to you: for example, their job roles or functions, the languages they speak, how often they use Facebook and from which devices they do so – of course, all this without revealing their identities.
A good database and a powerful shipping system, the cherry on the cake
Now, what's interesting and where you can further enhance this range of features is in combination with the similar and custom audiences that you have created on Facebook (if you don't know what we're talking about, you can check out this article for more details).
Broadly speaking, when you use the similar audience user group building, your email database will be what the Facebook audience tool will take to offer you a similar audience.
Visualizing the future of email management with digital assistants
In this case, if your email database is generated from your consumers in your online store, you will be creating a virtuous circle , since you will be scoring several points in your favor by using segmentation by similar audiences on Facebook.
But at this point, Power Editor's audience statistics will give you even more information and value for your campaigns, as you will have managed to generate socio-demographic and purchasing information and statistics not only for your audience generated from your own email database, but also for the new audience generated.
Before closing the article, something you should know is that the statistics or insights of these audiences are different from those obtained through Facebook page statistics (also called "Page Insights"); in itself, what you get are user trends and their general activity around Facebook and with brands, while page statistics only give you details about user behavior against a given page (that is, you get statistics on likes, comments and shares, but that's it).
As you can see, you can combine Facebook, your delivery system and all your ingenuity to launch smart campaigns that have a higher success rate for your brand. I'll leave you the link to this function within the Facebook Power Editor so you can start experimenting and get the most out of it. Success!
