In this sense, a sales funnel (TOFU, MOFU and BOFU) is the best option to simplify the sales process and help you attract ideal customers.
In addition, there are other benefits that you will get if you create a sales funnel. Let's see
An optimized sales funnel will give you the opportunity to filter your visitors and provide a purchasing process focused on visitors who really want to buy your product. It will also allow you to identify your users' purchasing behavior, as well as their preferences, tastes, etc. With this information, you can fine-tune your design to offer a better customer experience on the next purchase.
By creating your funnel you will be able to automate your processes, such as the purchasing process. This way, you will be able to monitor the phases the user is going through.
You will know for sure how many conversions you have achieved, how many visitors you need to receive to earn a conversion. In other words, valuable data that allows you to be aware of the effectiveness of your sales funnel in the digital space.
A sales funnel will allow you to identify the phases in which you should invest more. The user goes through 3 key stages (TOFU, MOFU, BOFU) before conversion: discovery, consideration and decision. Right? Usually, the Consideration stage is the one in which you should invest more budget and effort, since this is where they are thinking about buying, but anything can make them change their mind.
As you can see, creating a conversion funnel is almost mandatory, because otherwise it is more difficult to understand, measure and make predictions related to the sales process.
What are the objectives of optimizing this methodology?
The ultimate goal of marketing is to increase your revenue return, and a key way to achieve this is to optimize all stages (TOFU, MOFU, BOFU) of the sales funnel.
Sales funnel optimization is a must for all of your company’s products and services. Plus, it can help you attract qualified leads, convert them into opportunities, and consequently increase sales for each of the products and services you offer.
Additionally, optimization will help you define a solid digital strategy that focuses on driving your key business goals. Raising your profile, increasing your revenue, increasing efficiency, reducing lead loss, empowering your staff, and communicating better with your customers. And these are just a few of the business priorities vital to your company’s success.
Ultimately, to avoid spending extra money for poor performance, you need a petroleum manufacturers email lists smart but effective strategy and you will achieve this by optimizing your sales funnel.
Top of the funnel: traffic generation
The top of the funnel is where your traffic comes from. If you think there’s nothing you can do to optimize that, think again.
Of course, you need good quality content that is optimized for search, but where visitors are engaged in the conversion game.
And according to a study conducted by the Content Marketing Institute , content production remains the best option.
[Tweet “Content is still king. It’s the best option to attract users to your website and increase your sales opportunities”]
Furthermore, the study results indicate that 70% of marketers publish new content. But, only 21% of them are successful in tracking their ROI:
What's the problem? Most marketers track their ROI in terms of the amount of traffic they receive, but that only tells them part of the story. More traffic doesn't automatically mean more conversions. You'll need to look beyond the raw numbers to determine how many people are actually engaging with your content.
