However, the true measure of success for a cold email campaign is how many people actually take the desired action or buy what you're selling. This is where email CTA buttons come into play.
However, more often than not, cold emails are sent without an effective call to action.
In this blog post, we'll cover 10 tips you can use to optimize your calls to action in a cold email.
What is an email call to action?
A call to action (CTA) is part of a cool email marketing country wise email marketing database tool that can be used to encourage someone to take a specific action.
It is the text or button you include in your email that invites people to click and take the desired action. This can range from clicking a link in an email, filling out a contact form , signing up for a service, buying tickets, booking an appointment, subscribing to your list, downloading an eBook, or making a purchase.
In other words, it is the button or link that you want the recipient to click on.
A CTA button should also offer something in return for their time and effort, such as free content or discounts on products/services they may need later.
CTA buttons come in different shapes and sizes, but they all have one goal in common: to get the reader to take action.
Why use a call to action?
Using a call to action is an effective way to guide your audience to the next step in their buying process. A call to action can help increase lead generation, form conversions, and sales for your business.
What makes a good email CTA?
Characteristics of an effective cold email outreach CTA include the following:
CTAs must be clear
should be unique
Invites the person to perform an action.
It is easy to complete.
If the prospect does this, you have a compelling reason to contact them again.
Best Practices for Writing a Call to Action for a Cold Email Outreach
How does a CTA prompt someone to click?
There are several factors that influence whether or not someone will click on the CTA button in your cold email send.
Use these tips when sending outreach emails to help create a more effective call to action for your cold email:
1) Provide a specific date and time
Let’s say your sales approach is designed to schedule a meeting or a phone conversation to talk more about your product or services. What’s the best call to action to encourage your prospect to take the next step?
You may want to send them an email telling them how you can help them by letting them know the value of what you have to offer. Set a fixed date and time for your conversation if they are eager to talk to you. It is also important to take time zone differences into account when specifying a date and time.
Which of the following are you most likely to answer?
Which one are you more inclined to answer?
CTA 1: Let's schedule a time to chat!
CTA 2: Are you available for a quick 20 minute phone call next Thursday, December 16th at 10am EST?
The second option is more attractive because it gives your potential client all the essential details they need to make their decision.
The prospect is more likely to respond when you offer a specific date and time. When they know the day and time, their mind isn't thinking about how much time they need to plan this meeting. They don't have to think about what day works or what time zone they're in.
Tip: You can also indicate a date and time to make it easier for the prospect to respond with a simple yes/no/alternate date.
2) Provide a link to the calendar
Another way to make it easier for your prospect to say yes is to provide them with a link to your calendar.
This takes all the guesswork out of it and makes it easier for you to find a time that works for both of you.
With the help of new technologies, it's easier than ever to set up a mutually suitable date for a conversation. Calendar , Doodle , and others make it easy to schedule an appointment with minimal effort. There will be no more emails back and forth trying to find a time that works!
You can provide your calendar link to a potential client. All they have to do is open the calendar and pick a date and time. It's easier than replying and typing a response. The best part is that you don't have to worry about scheduling issues because you set an automatic meeting reminder and you'll both be notified ahead of time!
