3. Also consider sharing moments
What makes a social medium relevant for your company? Also select sharing moments, Van Wassenhove advises us. Something is shared more often on Twitter, which means it has more sharing moments than Facebook. The sharing behavior of the users means: how often is something shared on this platform? Because people post more often on Twitter than on Facebook, both channels are evenly matched when it comes to sharing moments - despite the smaller reach of Twitter.
Note: the type of audience and the degree of targeting on a platform ultimately determines whether the platform is relevant or not. Nevertheless, sharing moments are a fun and distinctive KPI that you can delve into.
4. Marketing is nothing without tools
When talking about online marketing, uae telegram data you quickly start talking about millennials who have a tool for everything. Fortunately, The Marketing Bible shares the secret of the blacksmith. Tools that show whether website visitors have already visited one or more parts of the site are, for example, Padiact and Wisepops .
Just as useful as tools: knowledge of relevant systems. Have you decided to get started with e-mail marketing? 'Then let the world know that you mean well', according to The Marketing Bible . Warm up an IP address, because IP addresses without a sending history are punished by mailboxes. If you send a lot of e-mails out of nowhere, you will end up in the spam box more often. Build up the sending volume slowly, so that you get the most out of your e-mail marketing.
5. Getting Started with AI and Growth Marketing
The Marketing Bible mentions a number of innovations, without getting bogged down in generalities. Thanks to artificial intelligence, it is possible to make personalized offers and recommendations. The rise of voice influences the way consumers use their devices. By starting to collect data now, it will be possible to get even more out of these technologies in the future. In this way, future music is translated into practical recommendations.