We now know that your quote is the opportunity to make a great first impression on a potential customer. You know that a quote must be understandable, must not raise any questions and must fit who you are. But what do you do if a potential customer still says no to that blazing quote?
Why someone sells you a 'no' you will hear in the follow-up, but don't leave it at that. For example, send a four-leaf clover to that person with the message that you wish him or her good luck and that you hope that you can perhaps do something for each other in the future.
To give you an example, in the image below you can see a box printed with your own logo/text in which the four-leaf clover is. You could do something like this.
Lucky clover with your own logo
Or a fortune cookie with your own logo on the packaging and a (handwritten, I'm a big fan of) card. Finding something that suits you is the most important thing here.
Fortune cookie with logo
privileged. Just reading this sentence makes you part of the 85% of the world population that is literate, the 20% that understands English, and the 40% that has access to the internet. ' This is how designer Ruben Pater begins 'The Politics of Design' (2016). And this is how I could start here too. What a privilege that you can now read this article on Frankwatching! But access to information and digital accessibility should not be a privilege.
However, the digital world is still far from accessible to everyone. Have you ever tried to visit a website of a trendy cultural institution with an old mobile phone or a somewhat older computer? Or imagine, if you do not have a visual impairment, that you cannot see well and are confronted with
Too often, when designing our digital (and analogue) world, we still assume an average user. And that user is usually: white, male, heterosexual, reasonably well educated, with at least an average income and without physical or mental limitations. But the average user does not exist. And every standard, every average, excludes people.
The world consists of 7.53 billion deviations from the norm. Yes, you are one of them.
Fortunately, we see many positive trends in sweden telegram data the field of digital accessibility and inclusivity. In the Netherlands, it is prohibited to discriminate between people with and without a disability when offering goods and services. And that includes websites . Digital accessibility has therefore been legally required for the (semi-)government since 2018 .
In this article I will list the positive trends in the field of digital inclusion.
1. Voice recognition becomes standard
2. There is more enforcement (in the United States)
3. Inclusion and accessibility become big business!
4. More relevant collaboration takes place
1. Voice recognition becomes standard
'Hey Siri, will you marry me?' Voice control features and IVAs ( Intelligent Virtual Assistants ) may not be the first thing that comes to mind when you think of digital accessibility. But Siri and Alexa are not just there to say semi-funny things to or to open Google Maps when you are wearing gloves. The development of voice technology is a hugely important part of making the digital world accessible. With the new voice developments, a relatively expensive Dragon NaturallySpeaking license may soon no longer be necessary.
