The digital world is moving fast and new technologies are beginning to emerge left and right, changing the way we communicate, access information and even shop.
However, one interesting thing is that email, which started part of that revolution decades ago, is still around. If you've been focusing on everything but using email to boost your brand, you may be overlooking some of the important benefits to your business, whether it's a brick-and-mortar store , e-commerce, or hybrid model.
Why buy a personalized email account?
Today I'm going to give you four points to consider on why you should think about a personalized email account for your store or business:
The first impression counts, and a lot
Think of the best client you would like to meet. Maybe it is a multinational company or someone with a lot of influence or purchasing power that you would like to approach your business.
Whether your company is dedicated to selling to other businesses or individuals – nepal business email list B2B or B2C–, having a professional image is the first important step to generating trust.
If people perceive you as a serious brand or company, you have taken the first step to be considered among their possible options –together with your communication strategy–, begin the process of falling in love through marketing and close a purchase.
Having a personalized email account to contact potential clients or follow up with those who are already your business partners is vital. There are times when many opportunities are immediately lost due to the lack of seriousness that free email accounts provide.
Free advertising
If you've ever considered investing in online advertising, you'll be surprised at how easy and accessible some platforms can be. However, email is one of the most consistent and user-friendly.
Starting with your own personalized email account. This already has your website domain integrated, so with each email you send people can be directly impacted, perhaps out of curiosity to learn about your website and products or services.
If you add a signature at the bottom of each email with contact information, links to your site and your brand logo, you will have an even greater chance of impact.
Harness the power of customer databases
If you want to reach a large number of people, you can start creating your own customer database and then use mass email sending programs.
These tools allow you to use advanced technology to send emails to a large number of contacts at once, which is usually impossible with a regular email without running the risk of being marked as spam. This way, your message will travel quickly and to the largest number of customers possible.
Please note that before collecting any sensitive information from your users, it is important to draft a Privacy Notice, which should be clearly stated on your site. This is to tell your users how their information will be used and how they can opt out if they wish to do so.
If you have no idea how to draft it, I advise you to contact a lawyer who can personally advise you on this matter.
Flexibility
Growing your business often means being able to communicate with potential customers at any time and in any way. With a personalized email account, you have all of these possibilities at your fingertips.
Whether you need a high-capacity inbox, advanced threat protection, or sync across all your devices so you can access your emails anytime, all of this and more is possible.
You can complement it with an advanced email platform on your cell phone to be able to access your messages more efficiently, create appointments for meetings, use advanced filters to prioritize important emails and always stay connected with your business.
