The range of prices in this niche is quite noticeable. The cost of providing the same service can differ several times. On the Internet, you can stumble upon surprisingly affordable services, such as:
Website for 10 thousand rubles;
Setting up contextual advertising for 8 thousand;
SEO promotion "from 4,000 rubles" etc.
And, of course, a lot of small accompanying services, such as banner design for 500 rubles and copywriting for 100 rubles per thousand characters.
Such prices are confusing and give false hope. Now we will tell you how such mind-boggling "savings" are achieved. We will highlight 3 main reasons:
1. Deception
Unfortunately, banal fraud is also possible. The Ostap Benders of Internet marketing have many schemes for deceiving naive consumers.
The most impudent is to simply take prepayment from the maximum number of people and disappear. Then to go on a new hunt for those who like to save money.
A little more sophisticated is the use of traffic manipulation services. "SEO specialists" simply turn on the manipulation and mislead the Customer for several months, providing impressive Yandex Metrica and Google Analytics reports. In fact, the site is visited not by potential clients, but by ordinary bots.
Half-truth method - a website brazenly copied from competitors or crudely remade from a template is presented as a web resource developed to meet the individual needs of the Customer. As a result, the web resource loses its SEO potential and does not fulfill other marketing tasks.
Simply poorly rendered service. Your contextual advertising is given a couple of hours a month. In essence, they set it up once and let everything slide, without bothering with optimization and restructuring for changing market conditions. As a result, a lot of money is lost due to irrational spending of the advertising budget.
Playing on the Customer's incompetence. There are many nuances that allow fraudsters to lead entrepreneurs by the nose. For example, personalized search results. If the name of a certain company is often entered from the Customer's laptop, then the corresponding site will noticeably rise in search results. But only for him. And it costs nothing for an unscrupulous SEO specialist to pass this off as the results of his own "work".
We have had people come to us many times who encountered similar scams. You can read about such a case in one of our previous articles.
2. These are not professionals
Also, low prices are often set by people who are unsure of the whatsapp numbers usa quality of their own services.
For some reason, they are unable to compete with their colleagues in quality. Therefore, they pressure with dumping. "Non-professionals" can be divided into several groups:
1) Newbies who decided to fill a portfolio on you. They lack knowledge and experience. Many of these guys are decent and nice people. However, this does not change the sad fact: you will learn and make mistakes. Most likely, some mistakes will be made, because of which advertising budgets will not be spent in the most rational way. Not because of malicious intent or irresponsibility. It is simply impossible to learn a craft without practice.
2) They disappear from communication, constantly feed clients with "breakfasts", do their work haphazardly. Often these are people who have picked up some skills, but turned out to be incapable of organizing systematic work due to problems with self-discipline, commitment and basic decency.
3) "Jacks of all trades". Many of them are great specialists in a particular field. Sometimes, due to circumstances, they take on orders that are not related to their main specialization. For example, when you set up contextual advertising to order , a loyal client will sooner or later ask: "Don't you do SEO promotion ?" The person wants to take advantage of the chance to earn money. It's clear - to cover the maximum needs of an already attracted client is a smart strategy. But one person is often unable to implement it. This requires a team of niche specialists. However, we have discussed the problem of human orchestras in Internet marketing in detail here.
