With the popularity of content and easier access to information than ever before, companies are always looking to maintain the best possible corporate image.
You have probably heard of a company whose corporate image was affected by a scandal, or a company whose relationship with the public benefited and is now well accepted by people.
To learn more about what corporate image is, what can kuwait email list 356423 contact leads influence it, or even affect it, and how it differs from corporate identity (with which it is often confused), join me for the next few minutes.
What is the corporate image of a company?
There is a saying that goes "as you are seen, so you are treated." It certainly applies very well to the business world.
Corporate image is the public's perception of a company and the impact it has on society.
To illustrate this better, think for a moment: what is the first thing that comes to mind when you think of a beverage brand, a household appliance brand, or a cell phone brand? Well, that perception is, in principle, the strong impact that corporate marketing has . But corporate image goes a little further.
Now think, which is the best brand of drinks, household appliances and cell phones and why? And also, which is the worst? This argument is much more associated with the corporate image of these companies.
It's not just about being on people's minds, but also about the ideas that come to mind when they think of your brand.
Differences between corporate image and corporate identity
It is very common to confuse the terms image and corporate identity. The latter also includes corporate visual identity.
We can say that they are a complement, since corporate identity is about the marketing and advertising actions that a brand develops to work, in parts, on its identity .
Going back to the saying “as you are seen, so you are treated” , identity is like the clothing you have planned to wear. Is it appropriate for the context you will be in? Do you wear clothes appropriate for the climate? What message do you want to convey?
