For B2B organizations, from start-ups to Fortune 500 companies, old-fashioned marketing isn’t enough anymore. Raising brand awareness is taking a back seat to a more tactical, strategic marketing methodology.
That strategic methodology is also known mobile number database as growth marketing, and it’s a data-heavy, strategy-backed way of marketing designed to impact the bottom line.
But not everyone knows what growth marketing is, how it differs from traditional digital marketing, or how to execute growth marketing activities properly
Read on to learn the essential tenants of growth marketing for B2B and how it can help you prove marketing ROI and increase profitability.
growth marketing
What is Growth Marketing?
While traditional digital marketing primarily focuses on raising brand awareness at the top of the funnel, growth marketing takes full responsibility for the entire customer lifecycle and never seeks to gain exposure for exposure’s sake. Growth marketers take a data-driven, analytical approach to all their marketing efforts and seek to align marketing actions with strategic goals and KPIs.
Growth marketing is about driving revenue at scale, which is why it’s sometimes referred to as revenue marketing. To get a complete picture of the basics of revenue marketing, including strategy and the role of the C-suite, check out our Ultimate Guide to Revenue Marketing.
