Analytics – Combining the analytics from both SMS and email marketing channels gives you more information about consumer engagement behavior. Armed with this data, you can better determine who to target, how to target usa business email list them, when to target them, and what content to send. Over time, you can tailor campaigns to segments and consumer personas. And the more data you get, the more optimized these campaigns will be. For more on email segmentation and email A/B testing, check out our blog.
Return on interest – On their own, both email and SMS have incredible ROI. Recent surveys show email has an ROI of $42 for every $1 spent.5 And text messaging has similar impressive returns, if not quite as high. A Smart Insights study found that 45% of SMS campaigns generate positive ROI.6 Together, these channels become even more cost-effective since they enhance one another, thanks to higher engagement and response rates coupled with low upfront costs.
Power Digital—Helping You Get the Most Out of SMS and Email
When it comes to marketing, the more channels you use to target consumers, the better. When combined, SMS and email are among the most cost-effective and powerful tools in your arsenal.
Do you need guidance on how to build a complementary SMS and email marketing campaign?
Our digital marketing agency has worked with top brands to help them do just that. Our team can work hand in hand with you to build a customized SMS marketing strategy that lands.
Want to see what that looks like? Contact us today.
