Search ads:
Pros: Search ads are great for people mobile number data list with intent who are looking for something in particular; this means that these folks are usually easier to close, especially if they come at the bottom of the funnel. Ads are also great for marketing with a lot of existing demand.
Cons: With search ads, you don't control the audience and might attract the wrong people who will never buy. Although you have control over intent, you don’t control demographic.
[Pro Tip]: Google is really tricky to manage, and unless you’re Salesforce, you probably don’t have the right team in-house to manage search ads. Hire a B2B ad agency to handle search ads on Google and Bing.
LinkedIn:
Pros: Unlike search ads, LinkedIn allows you to control demographic, though not intent. This is great if you know exactly who you’re selling to and how to resonate with them.
Cons: Besides having no control over intent, you must also be willing to spend. The average click on LinkedIn costs $18, meaning a monthly budget of less than $3,000 is basically useless. You need to have a budget and a long-term vision for this channel.
Display ads:
Pros: Display ads are great for remarketing. If you already have a really large audience of people who might be interested in your product, try launching display ads.
Cons: If you have a small database, display ads won’t help you. Plus, some people hate having ads interrupt their scrolling, so not everyone will be willing to give a click.
SEO:
