Your site name and your company's legal name don't need to be identical, but keeping them consistent has its benefits. Make sure whatever you choose fits your niche—you don't want to pick a brand name at the last minute.
Get your business licenses
If you're unfamiliar with this process, the Small Business Association has plenty of resources to help you get started, including a mentor-protégé network and courses on business basics. Actively seek out mentors—their advice can be invaluable, even for small things like acquiring business licenses . One of the smartest decisions I've made was finding someone to show me the ropes.
Get your Employer Identification Number
You'll need an Employer Identification Number (EIN) to open a business bank bc data china account and file your business taxes next April, even if you don't plan to have employees. Your EIN is a bit like your company's Social Security number: It's a unique number that identifies your business and helps you file important paperwork.
Operating an online business does not exempt you from needing certain business licenses or permits. Check with your city, county, and state to see what type of sales tax licenses or home business licenses you need, and get approval before you begin operating.
Find the right suppliers
You'll have a lot of competition selling products online, so you'll want to find the best quality and prices for the products you sell or the materials you use to create your products. Shop around until you find a supplier you want to do business with long-term—this includes your e-commerce software (your "shopping cart"). Think scalable from the start.
Logo creation
Don't worry too much about it, but make sure it's not already being used by another company in your niche. However, the logo design doesn't have to be terribly original ( and it really shouldn't ).
Any e-commerce business needs a brand identity. It’s what sets your company apart from the rest and helps you build an audience. From the design of your website to the way you communicate with potential buyers, your brand identity should be reflected in everything.
Get visual
Consider your brand colors , the images you'll use, and the typeface or fonts you'll employ carefully. If you have the budget, you may want to hire a marketing firm to create a design brief for your company. If not, you can create your own. Just stay consistent and read up on marketing tips designed to help you build your brand.
Apply for Business Licenses and Permits
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