Social networks have a weak effect.
Search demand for a brand should be constantly monitored, identifying interrelations in its fluctuations. It is important for the client to understand how and why traffic changes.
Emphasis on media advertising. But there is a nuance here too: sometimes it is difficult to explain to the client how exactly media brings in buyers. After all, there is no traffic from it and it works exclusively to overseas data increase brand awareness.
Quizzes work great:
This ad leads to a quiz that looks like this:
Just like in comfort class advertising, clustering by housing types is needed so that a potential buyer immediately gets to the page with the apartment he is interested in, and does not have to figure out where there are one-room apartments, two-room apartments, apartments with loggias and terraces.
But retargeting in the luxury housing segment practically does not work and can be used for additional warming up.
Examples of growth in conversions, orders and profits
How to Double Your Customer Flow by Reducing the Cost of Your Call. Case Study on Shock Absorbers Sales
How to Reduce the Cost of an Online Application by 9 Times in a Complex B2B Market. Case Study "Nevskie Vesy"
What is brand demand and how to work with it
To put it simply, brand demand is the awareness of potential buyers about a residential complex or a developer. The more people type in the search bar the conditional "buy an apartment in the residential complex "Smart House"", the higher the brand demand.
The state of brand demand should be monitored dynamically and constantly compared with your competitors. If demand is falling for everyone, then seasonality, economic, political and other factors are to blame. If demand for a competitor is falling, and yours is growing, then they are doing something wrong. You can read the news about the competitor and find out why there was a decline.
