As the global situation changes faster than ever, content free whatsapp number canada marketers need to strategize how to make their efforts more effective and flexible. For example, the Digital 2020 April Global Statshot Report found that searches for “how-to” videos and tutorial content increased during lockdowns, due to increased uncertainty.
If you want to write with user search intent in mind, you'll need to do some in-depth research into your audience and possibly redo your keyword research and content plans from scratch.
Start by evaluating how your users behave on your website and other platforms, what content they consume, what their current purchasing journey looks like, and what impact the content has on them.
So, check if the search volume for your keywords has changed, if you’re still ranking for the ones you targeted before the pandemic, and if you still want to target the same keywords.
Finally, review your editorial plan and be prepared to repeat this process multiple times, based on monthly and even weekly data.
Key Tips to Get More Relevant Organic Traffic in 2021:
Base your content decisions on the latest data about the buyer journey and user behavior. Don’t just look at keywords and do your best to truly understand your customers.
Opt for long-tail keywords and analyze user intent by looking at the content that ranks high on the SERPs for your target keywords.
Evaluate traffic quality and user behavior for each channel to detect a potential mismatch between your target audience and the customers who land on your pages. For example, users who come from display ads may act very differently than those who find you in search.
