Business Name: Your business name will appear next to your ad. Make sure your business name is consistent with how people will search for you.
Call to Action: You can choose from israel phone number library several popular call to action buttons (like “Shop Now” or “Get Offer”) to add next to your ad. Alternatively, you can let Google test and optimize this call to action for you.
The Carousel Ads ad format is very similar to the standard Discovery ad format, but allows users to swipe through all the images you provide. Advertisers can upload 2 to 10 images to be used in Carousel Ads, and Google displays them in the order you uploaded them.
Please note that Google only allows square images or landscape images with an aspect ratio of 1.91:1 for cards, and all images in a Discovery Carousel ad must be square or landscape. You cannot mix square and landscape ads in the same Discovery Carousel ad or the entire ad may be disapproved.
Unlike search campaigns, Google Discovery ads are not targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads. The advertiser can target their ads to specific audiences, including:
Remarketing: Remarketing allows you to target your ads to past customers or website visitors. You can create different remarketing audiences based on past interactions (visits to a key page, cart abandoners, recent purchasers) to re-engage potential customers who are already familiar with your brand.
Detailed Demographics: Demographic targeting on Google allows you to target your ads to users based on their age, gender, parental status, relationship, education, and home ownership status.
