Social media Direct contact with customers: the ability to communicate with your audience directly. Viral effect: rapid spread of information. Community building: creating a loyal audience around the brand. The need for constant content publishing: new materials need to be released regularly. Targeting difficulty: It is difficult to accurately target ads to a specific audience. Negative: Negative reviews and comments are possible. Email Marketing Personal approach: the ability to send letters only to interested people. High conversion: Email marketing has one of the highest ROIs. Automation: the ability to automate the sending of emails. The need to collect an email database: This process can be labor-intensive. Low open rates: Many people don't read sales emails.
No views: emails may end up in the Spam folder. Banner db telegram advertising Wide reach: the ability to show your ads to a large number of people. Attractiveness: Bright banners can attract the attention of users. Variety of formats: text, graphic, video banners. Low conversion: Banner ads have a low CTR. Banner blindness: People often ignore banners. High cost: Banner placement can be quite expensive. Contextual advertising is a really great option if you need to attract the attention of your target audience as quickly and inexpensively as possible. But at the same time, it is very important to engage in other promotion methods that have a more “prolonged” effect. Successful examples of increasing sales thanks to contextual advertising All of the above is just theory.
But how does contextual advertising work in practice? We can demonstrate this using examples of Elit-Web clients, for whom we launched and ran advertising campaigns in Google Ads. Garne online store Thanks to contextual advertising, we managed to almost double the company's income in the second month of cooperation. Then (except for a few months), the client steadily increased its profit, the number of transactions and the ROAS indicator (income from an advertising campaign relative to expenses on it) also grew. This is clearly visible on the graph: Online store VALEO&V At the start of our cooperation in July 2023, the manufacturer earned about 780 thousand UAH per month. And already in August, the income level exceeded 1.