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What defines Email Marketing
On its ability to customize
On its effectiveness in driving purchases
On strengthening the brand-customer relationship
What defines Email Marketing
Contrary to what many of the detractors of this technique might claim, the reality is that Email Marketing is defined as a communication tool that, far from being with us for years, reinvents itself a little more every day in order transportation email list to continue offering its clients what they need to contact their user communities in the most successful way possible . Whether through the recent inclusion of emojis, infographics, videos, etc... or with interactive designs, every day, Email Marketing continues to reaffirm that it is one of the most appropriate techniques, today, to communicate.
On its ability to customize
If we take into account what the aforementioned study states, we can say that the majority of the users interviewed said they did not feel that the fact that the subject line included the user's name was a differential value for them; that is, this fact does not make them more or less inclined to open the email, but it is true that, although it is not identified as a differential value, they take it for granted that they are called by their name.
Email marketing, the most searched term by professionals in the sector according to True Influence
Thus, the conclusion we draw from this is that Email Marketing experts must further investigate the ways in which they can personalize their messages in a way that generates differential value for the user.
On its effectiveness in driving purchases
Another interesting piece of information from the article is the fact that many users said they were attracted to emails containing discounts or promotions. However, they also said they tended to buy more from emails from well-known brands than from emails from unknown brands.
The conclusion that we at Mittum can draw in this case is that it is a truly important task to continually feed our users with quality content that allows us to stay in their minds and increase their interest and loyalty towards our brand. Only in this way can we ensure the chances of success with campaigns of offers and discounts.
On strengthening the brand-customer relationship
Finally, another key fact that we cannot ignore is the declaration of those surveyed that they feel special on special dates, such as (and as stands out above all others) their birthday. This fact, without a doubt and declared by those surveyed, induces the purchase. Why? Because the user, among other things, no longer feels that he is just another number in a database, but that -now- the brand takes his birthday into account, is congratulating him and, even, wants him to enjoy a special discount for that special and important day.
In this way, we conclude that, without a doubt, personalization works, which is why Digital Marketing and Email Marketing specialists should take it into account, now more than ever. In addition, as an expert tool in Email Marketing , we want to tell you that, on this occasion, it would be interesting for your person responsible for this type of campaigns to dedicate time and resources to carrying out A/B tests that will make your brand hit the mark as much as possible when it comes to personalizing messages.
