People who are clear that they want to pursue a postgraduate degree and need information to decide which one and at which institution they will pursue it.
Understanding that they had the possibility of offering their services in these two key stages, they created an Inbound Marketing strategy that would allow them to send a message to that target audience: potential students, and for them to understand that in order to achieve personal growth, they had to complete higher education and postgraduate studies.
However, the strategy was not complete because they needed to apply Inbound holistically and be able to treat those leads naturally with Marketing Automation.
That is to say, the University was concentrating on marketing techniques to promote the institution and position it, but they were leaving aside the other part of the strategy that led to the conversion of potential clients, in this case, students.
Through workshops, the University was able to understand who its Buyer Persona was transportation email list and based on this, the sales funnel was created; subsequently, rich and highly targeted content was produced through 10 eBooks.
Once the content was ready, the Marketing Automation plan was created to nurture the lead, qualify it and advance it in the Institution's purchasing process. Likewise, Landing Pages, Pop-ups and a contact center were created to call the leads that were hottest or most ready for an invitation to sign up.
, the execution began to promote the content from the top of the sales funnel , the one that had already been identified to promote the University.
The result obtained after 8 months of applying Educational Marketing strategies with the help of Inbound Marketing was to attract new students. New enrollments increased by 23% compared to the previous year.
EIA University understood that the best strategies to attract students are those applied from the conception of Inbound Marketing. Since then, they have been generating efforts to produce content to nurture their leads. These are also highly segmented to increase the percentage of enrolled students year after year.
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Stafford Global
Stafford Global has a very innovative business model, which is that it certifies students from anywhere in the world through the participation of the most important and recognized universities in the United Kingdom.
