How to increase your app downloads in three easy steps

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You’ve already developed an app and now you want to promote it. Or your job is to market a specific app. Regardless of the category you fall into, there are millions of apps available on various different platforms, so making your app stand out from the rest can be a very challenging task. However, if you have a well-executed strategy and a carefully planned approach from the beginning , you can increase installs and start scaling your app. Let’s see how this works in three easy steps.

1. Develop solid organic foundations
Make sure you have a well-established organic presence, from your app’s website and social media platforms, to your ads in app stores. After all, if someone wants to use your app and can find it organically, you shouldn’t have to pay for these users who would come for free. Plus, when you start investing money in campaigns to convince users to download from an app store, your ad needs to be of the highest quality possible to convert them.

We created the Ultimate Guide to App Store Optimization specifically for this purpose, but here are some key takeaways to get you started.

Understand uk business fax list what your competitors are doing well. This doesn't mean you should copy their strategy point for point. This step will simply give you an initial direction and can help you in the brainstorming process of designing your own strategy. During your analysis, you'll also spot some areas where your competitors are n't the leaders. You can take note to improve these aspects in your own app store listings.



Customize your ASO by platform and region. The iOS App Store and Android Google Play Store have different ranking factors and different users, so you’ll need to treat your ads differently in each case. The same concept applies to the regions in which your app will be available. For example, if you choose Southeast Asia as your target region, you’ll need to have information on the Singapore, Thailand, and Cambodia markets, which will naturally have commonalities and differences. Think of it as a Venn diagram. Focus on points of differentiation to localize these regional ads.
Prioritize your keywords. This is really where you can benefit from organic downloads of your app. Make your app as easy to find as possible for those who know what they're looking for. This includes your website, your app store ads, and your in-app events for keywords that are more niche or seasonal.
Avoid taking shortcuts with assets. The human brain is designed to prioritize visual processing, so your static and video assets should be of the highest quality possible. They should accurately represent the in-app journey (like if you want to increase your app installs, you don’t want to end up with a high churn rate) and should be meticulously ranked by your app’s biggest differentiators. You can determine this through focus group testing, surveys, or A/B comparison testing .