SEOs who choose to use PBNs to build links typically use this tactic as a way to have “full control” of their link building efforts. White hat link building tactics, such as digital PR, broken link building , or resource denmark number for whatsapp link building, involve third parties editorially placing links, and SEOs or webmasters can’t always “control” where those links are coming from.
For this reason, PBNs are often built using expired domains. These domains are typically sites that have earned links, building up a certain level of authority in the eyes of search engines. The expired domains are purchased and turned into a site that is part of a private blog network, usually by adding new content, so that the outgoing links pass PageRank .
Black hat SEOs who use this tactic do everything they can to prevent Google from identifying that their sites are part of a network or finding any trace of them in common, so:
Host websites on different hosting providers
They register domains with different registrars
They use different domain extensions
They use different themes or layouts
They create content that does not link to commercial sites, in an attempt to disguise posts that do.
While PBN sites are often referred to as part of a network, the intention is for them to appear as independent sites.
Think of it this way: Instead of earning links, using a private blog network you can link to your sites, with the exact anchor text you want to use, whenever you want, and to any page that needs boosting.
Sounds good, right? Wrong. PBNs are a clear violation of Google’s Webmaster Quality Guidelines and can result in your site being penalized. For this reason, it’s not a tactic we endorse or recommend.
