Noreply is the quintessential vertical communication system in email marketing, but it is not recommended. Do you want to know why? Here we provide you with some powerful reasons to avoid noreply in your email marketing actions .
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4 Reasons to avoid noreply in Email Marketing
1. Conversions are down
2. It worsens your reputation
3. Arrive less often
4. You limit customer interactions
4 Reasons to avoid noreply in Email Marketing
The first thing we have to remind you is that people want to have the right to reply . And this doesn't only happen in Email Marketing, it happens in all communication channels used. On the other hand, it is worth remembering that noreply is an illegal action in some cases since 2012. Therefore, for that reason alone it is worth thinking twice before making a mistake.
What is clear is that today the noreply is not in fashion. The use of this type of email is restricted to certain specific actions and the general tendency is to push it aside. When it comes to carrying out promotions or sending a newsletter, its use is totally inadvisable . There are free email marketing tools such as Mittum that allow mass personalized mailings saving costs.
There are four compelling reasons why you should not use noreply and instead opt for more interactive actions. They are as follows:
1. Conversions are down
The first and most tangible effect is that conversions from vp facility managers email lists emails without the possibility of a response drop. And the worst of all is that we return to the ghost of robotization; people are made of flesh and blood and we want to be treated as such. We all like to be named because it reminds us that we are human.
Do you remember when you started receiving promotional emails that were not personalized and about articles that you were not interested in? Imagine if that happened to you now, you probably wouldn't want to hear from that company. Well, this is what Noreply emails generate.
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2. It worsens your reputation
This effect is not immediate, but it comes, and it does so relentlessly. Your business' reputation will worsen because nobody likes to be ignored. If this trend becomes widespread, you will do significant damage to your brand. Although it may not seem like it, a noreply gives the impression of neglect, of a lack of interest in the recipient, and that is not good.
Also, keep in mind that Noreply is a service that has a cost. Is it worth spending extra money and worsening your company's image? In the end, what seems cheap ends up being expensive.
3. Arrive less often
Noreply emails arrive less often than those with a reply-to address. And this fact is a consequence of the second factor. For example, if the recipient has a bad image of a certain brand , it is easier for them to put it in the SPAM folder . This, in a way, is the numerical embodiment of reputational damage.
On the other hand, there are mail servers that use anti-SPAM filters that are responsible for sending "suspicious" emails to the trash . This means that the recipient will not even bother to discard the message. You are not interested in that, right? Then carry out email marketing actions with addresses that allow a reply.
4. You limit customer interactions
Your interactions with your customers will be reduced because they will not have a direct reference to where to go. The recipient needs things to be made as easy as possible and a noreply is a way of telling them that you are not interested in what they have to say. This can mean that where you were looking for a time saving, you have a problem in your customer service management.
What is clear is that if there is a reply-to address, your recipient knows where to go. Therefore, for reasons of image, but also for operational reasons, the noreply is a bad idea.
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Now that you know why you should avoid noreply in your email marketing strategies, we encourage you to use professional tools. The email marketing solution we provide allows you to send up to 1,000 emails per month for free.
