Marketing tips for your beauty clinic | Tresbombillas Online Marketing Agency
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Today, in the article from the Tresbombillas Marketing Agency in Mataró, we are going to offer you some marketing tips for your beauty clinic. Do you want to get more clients and retain them? We explain how to do this below.
How to get clients for your beauty clinic?
The first thing you need to do to get clients is to know who you are targeting very well. As we all know, the most likely clients to request services from a beauty clinic are women. In addition, to narrow down our audience a little more, we can assume an age range that can more or less fluctuate between 25 and 65 years old. On the other hand, we need to know and understand the interests of our audience. The common interest that our target audience has is body and facial care, looking and being healthy. Once you know your clients, it is much easier to think about how to capture their attention and get them interested in your company and services.
Marketing tips to attract and retain clients in your aesthetic clinic
1. Have a website
One of our tips is to have your own website. Sometimes, we make the mistake of thinking that if we are already present on Facebook or Instagram, it is enough. But that is not really the case. A website vp maintenance email lists makes your business exist on the Internet. By having your own website, you can get your clients to find you when they do searches related to aesthetics. In addition, you can set up your Google My Business and people can find where you are, what your hours are, your phone number, links to your social networks, links to your website, etc. Likewise, having a website gives a professional image to your business and gives reliability. With your website you should try to convey confidence, to do this you can offer content with real testimonials, offer a friendly service and resolve your clients' doubts.
A very interesting plus to add to your website is the blog, with it you can generate a lot of interest from your clients. Write about beauty tips, health, personal care, in short, things that interest them; 'Tips to reduce cellulite', 'Daily skin care', 'How to combat wrinkles', etc. A very positive point is that with the blog you will be able to position your website on Google, so, the more quality content you generate, the higher your page will be and the easier it will be to find you on Google.
2. Be present on social networks
If you already have your business on social media but you are not managing to attract customers, you should consider whether you are really offering interesting content and whether it is reaching your potential customers.
First of all, you must be clear that you cannot dedicate yourself solely to sharing advertising content. Many of your potential clients will enter your clinic's social networks to see the results of the treatments, consult customer opinions, etc. Therefore, your followers will get tired if they only receive advertising. You have to offer something more so that they don't leave. And how do I get their attention? You can start by sharing various content on health, beauty, cosmetics, makeup... and whatever you think might interest your clients. There you will have to listen carefully and listen to what they talk about (both on the networks and in your center). This way you will get to know your audience and you will be able to offer them content that is relevant to them.
It is also very important that you get your content out there. To do this, you can start following hashtags of interest such as #aesthetics #beauty #facialtreatments, etc. Give posts a thumbs up and follow people who share content that interests you. Follow your competitors' followers (since they are interested in services similar to yours), answer all the comments and questions they ask you, etc.
But which social network should you focus on if you have a beauty clinic? Our recommendation is always Instagram, for its visual impact and current relevance. However, it can be complemented with a Facebook fan page.
Before and after treatments
Personal care and health tips
Client Testimonials
Presentation of the clinic and its employees
Frequently Asked Questions
Information about treatments
Personal care product recommendations
3. Offer the possibility of online booking
The fact that your clients can book an appointment through your website, your social networks, or directly through WhatsApp is essential. Clients value being able to contact you in an easy, fast and friendly way. Use the Internet and benefit from its instantaneousness to be able to communicate and stay in touch with your clients. This way you will be able to offer them an optimal customer service. Make it easy, open the door to dialogue yourself.
4. Advertise online
One of the ways to reach your target audience quickly and effectively is through online advertising. In the beauty sector, online advertising is very effective; the conversion capacity that ads on social networks and Google have in this sector is surprising.
Investing in online advertising will help you find your target audience as it will generate a greater reach than you would have organically. The most important thing about online advertising is to define your target audience well, but we have already studied this before and we are clear about it.
