In practice, there are several varieties of cloaking, which differ in the way they hide content and the goals they are supposed to achieve. Here are some of them.
IP Cloaking – consists of delivering different spain whatsapp number content to users based on the user's IP address. This way, you can, for example, hide content from competitors or adapt it to the visitor's geographic location.
User-Agent Cloaking – is a technique that is based on the analysis of information sent in HTTP headers, such as User-Agent. It can be used to hide content from crawlers indexing pages.
JavaScript Cloaking – a method that uses JavaScript scripts to mask the content of a page from search engine algorithms that are unable to read it. This allows you to, for example, hide links or elements of a site that have a negative impact on SEO activities.
Also read: Topical Authority, or how to become an authority in your industry
Why is it not worth using cloaking?
You are already familiar with the methods of cloaking in SEO and you certainly realize why it is considered an unethical practice - after all, it misleads both users and the Google and other search engines. This means that Internet users can come across content that does not meet their expectations, and robots are forced to index low-quality sites. As a result, sites that use cloaking can gain an advantage over those that follow Google's guidelines and offer valuable content.
It is worth adding, however, that, for example, the search engine is constantly improving its algorithms to detect and penalize sites that use cloaking SEO methods . The penalty may consist of lowering the site's position in the ranking or even completely removing it from the search engine index. Therefore, any such Black Hat SEO activities may be risky for the long-term success of the site.