In fact , a longer time spent on a page can indicate that visitors are finding interesting and valuable content there . As a result, search engines may treat this metric as one of the elements of evaluating a site, even if it is not directly taken into account by algorithms. This means that it is worth creating attractive and engaging content that will grab the attention of readers and make them want to spend more time on the site.

It’s also worth remembering that dwell time optimization can have the added benefit of increasing user loyalty. If visitors find valuable information on your site and are happy with the experience, they’re more likely to return in the future, which can lead to an increase in organic traffic.