However, if you have never heard the term “newsletter”, rest assured wholesale email list that we will explain in detail what it is, how it works and how you can have yours for free, ready to generate your first reais in revenue.
What is a newsletter?
A newsletter is a publication (and a set of publications) sent regularly by email to subscribers , people who have signed up to the email list . The goal is to give updates, news and relevant content on a particular topic.
Newsletters can include articles, announcements, special offers, upcoming events, and other information that may be of interest to your target audience. They are typically used by blogs and websites to maintain engagement with their audience and serve as an “exclusive” blogging platform.
Will newsletters replace blogs in the future?
No, newsletters will not replace blogs. However, the trend is for both to be used together in marketing , increasing the use of email publications.
After all, blogs are still important for SEO , broad reach, and in-depth content, while newsletters allow for direct and personalized communication with subscribers. Used together, they can strengthen your blog’s marketing strategy , increasing engagement and visibility .
But if newsletters aren’t going to replace blogs, why do some people believe they will?
Because unlike a blog post that is not directly monetized, newsletter platforms only allow paying users to access the content . Therefore, many believe that it would be the 2.0 version of a blog, in which only exclusive users could read it.
However, this only happens with very experienced bloggers who have already proven themselves to be authorities in their niche. In the case of lesser-known blogs, it is worth building authority through search engines before offering an exclusive newsletter.
Does a newsletter need to be paid for?
A newsletter doesn’t have to be paid for at first . Many people start with free newsletters to attract readers and build a subscriber base. Then, as the content grows and the value of the content increases, it’s possible to introduce a paid version or even remain free and generate income through sponsorship.
If you prefer to continue with the paid subscription plan, remember to include exclusive content, in-depth reviews, and additional benefits that justify the charge.
Where to create your newsletter?
There are a few sites, such as WordPress.com itself , that allow you to create a newsletter. But the preferred tool for creators has been Substack .
Substack is a publishing platform that allows writers and content creators to launch paid or free newsletters . It works like a subscription service where readers sign up to receive updates directly to their email.
substack
Authors can monetize their work by charging a monthly or annual subscription fee. Substack makes it easy to create, edit, and send newsletters, as well as manage subscriptions and payments.
The platform also offers analytics tools for creators to track the performance of their posts and the growth of their subscriber base.
What does Substack earn from all this? 10% is the fee charged for the service . In other words, if your monthly revenue is 2,000 reais with subscriptions to your newsletter, you would pay 200 reais and earn 1,800.
Can you really make a lot of money with Newsletters?
The American market is already generating thousands of dollars with newsletters. And since our Brazilian market usually lags behind in technological trends, now is a good opportunity to build your community.
Pump Club ($77 membership)
To give you an idea, take a look at Arnold Schwarzenegger's newsletter . The subscription currently costs $77 and certainly generates a great profit for him.
pump club newsletter
The News (makes money from sponsorship)
"The News" is a newsletter that quickly and clearly summarizes the most important news of the day. It is ideal for those who want to stay up to date without spending too much time, covering a variety of topics such as politics, business, technology and culture.
the news
Instead of charging people to join the newsletter, The News simply allows people to sign up for free, but leaves room for sponsorship, with amounts ranging from 10 to 100 thousand reais.
Axios (has free and paid versions)
The Axios newsletter is known for its clear and efficient format, focused on delivering news quickly and directly. Founded in 2016, Axios offers a variety of newsletters covering topics such as politics, technology, business, health, and more .
